Sky Pride ‘We’
Client
Sky | Sky LGBTQ+ at Sky | Comcast
Disciplines
Branding, Art Direction, Digital Design & Motion
Sky wanted to show up for the LGBTQIA+ community, for real. No rainbow-washing, no empty gestures. Just authentic, visible support with meaning behind it. Our job was to turn that intent into something bold, inclusive, and beautifully simple. We landed on a single, powerful word: We.
Where “he”, “she” and “they” speak to identity, we speaks to unity. It’s about standing together. About strength in numbers. About making it clear that Sky doesn’t just support, it shows up. We kept it stripped-back and strong. Graphic. Minimal. Two letters that punch through.
As a gay man, this project was personal. It wasn’t just about visibility, it was about creating something that felt honest, unified, and unmissable. A message of Pride that didn’t shout — it resonated.
Credits
Executive Creative Director: Ceri Sampson
Design Director: Al Williams
Lead Design & Art Direction: Aanand Tank & Savvas Zinonos
Senior Promo Creative: Cameron Gordon
Promo Creatives: Nikki Samani & Claudia Soler Mateus
Motion Designers: Eng Zyan Keh, Albert Barnes, Regan Wai & Jacqui Dancer
Producers: Adrienne Connell & Buffy Pond
Photographer: Paul Madley
Photography Assistant: Cairo Leo Nevitt
Retouchers: Kristina Stankeviciute-Polezajeva & Sophia Al-irmi
Float build: Clear Idea
Piccadilly Lights build: Ocean Outdoor
