Sky Pride Shoot
Client
Sky | LGBTQ+ at Sky | Comcast
Disciplines
Art Direction, Editorial & Talent Coordination
A portrait series for Sky, celebrating Pride from the inside out as part of the wider “We” campaign.
Shot at Sky Studios, the shoot brought together people from across the business to show who they are beyond their job titles.
The brief was simple: no scripts, no roles, no act. Just honesty. Each portrait captured something personal: but together, they told a collective story. Because while Pride is about identity, We is about unity. This shoot became the heart of the campaign: a space where real people could share what Pride means to them, in their own words.
The result is a series that feels human, joyful, and grounded; a reminder that behind every “he”, “she”, or “they”, there’s always a we.
Credits
Executive Creative Director: Ceri Sampson
Design Director: Al Williams
Lead Design & Art Direction: Aanand Tank & Savvas Zinonos
Senior Promo Creative: Cameron Gordon
Promo Creatives: Nikki Samani & Claudia Soler Mateus
Producers: Adrienne Connell & Buffy Pond
Production Co-ordination: Elizabeth Danniell, Hannah Winstanley, Gigi Al-Malik & Daniella Atry
Photographer: Paul Madley
Photography Assistant: Cairo Leo Nevitt
Retouchers: Kristina Stankeviciute-Polezajeva & Sophia Al-irmi
Hair & Makeup: Barrie Griffith
& team
Stylists: Sayuri Bloom & Carolina Anzalone
Digital Operator: Roland Ismay Katona
PSC Camera and Sound: James Davis & Chris Davis
Electricians: Andy Cox & Shane Walsh
Scenehands: Lizzie Wilson & Paul Hughes
Floor manager: Emma Hastings
