Electronic Programme Guide:
Crime Collection

For Sky’s Crime Drama Collection, I designed the key art featured in the Electronic Programme Guide (EPG) across both Sky Glass and Sky Q. This was my first big merchandising project for the Sky UI, with the goal of creating a compelling visual identity that captured the dark, suspenseful atmosphere of the crime genre; while reflecting the unique tone of the shows featured.

The challenge was balancing mood and clarity: the design needed to evoke tension and intrigue without overwhelming the viewer or the interface. I focused on crafting a cinematic, high-impact visual that felt immersive, but still worked seamlessly across both platforms.

The result was a dark, atmospheric treatment that stayed true to the genre while keeping the viewer experience front and centre. It signposted the tone of the collection instantly, helped maintain brand consistency, and supported content discovery in a way that felt clear, cohesive, and genre-driven.