Sky Mobile

A modular design system to streamline merchandising and bring clarity to a fast-moving platform. Sky Mobile’s e-commerce content rotates weekly, with up to 30 assets live at any given time. Engagement was dipping, and the existing creative lacked standout. The challenge was to deliver faster, look sharper, and stay consistent across the site.

I built a flexible Figma system using smart components and real page templates, making it easier to visualise new content in situ, maintain brand alignment, and turn around updates quickly.

We leaned into Sky Mobile’s signature pink to give the visuals more edge—dialling up the energy across flagship takeovers and BAU comms.

The result: a scalable toolkit now being adopted across the wider dot-com team: saving time, increasing impact, and lifting performance. Most recently, it powered the 2024 Apple launch: our biggest campaign of the year and our everyday BAU.