Sky Zero x Earth Day

In partnership with Comcast, Sky Zero & Sky Creative’s Climate Emergency team, I led the branding & campaign creative for Earth Day 2025. The challenge was to cut through the noise of sustainability comms and create something with meaning, clarity, and scale.

We grounded the idea in a simple truth: people disconnect from climate messaging when they can’t see their place in it.

The concept, Making Waves, drew on ripple patterns found in nature (e.g. water and tree rings) as a natural metaphor for how small actions can grow into lasting change. This idea shaped everything from the identity system to the shoot. We used real Sky employees as visual ‘epicentres’ of the campaign, captured in-studio to feel honest, grounded, and real. I art directed the shoot and helped shape a modular toolkit to flex across print, motion, events, and digital.